TTAB Ruling Highlights the Importance of Accurate Goods Descriptions in Trademark Applications

In a recent decision, the Trademark Trial and Appeal Board (TTAB) emphasized the importance of accurately describing goods and services in trademark applications. In the case of In re Locus Link USA, the TTAB affirmed the cancellation of two registrations for the marks SMARTLOCK and SMARTLOCK with design due to discrepancies between the goods listed…

TTAB’s Landmark Decision Expands Service Mark Protection for Online Retailers

In a landmark decision, the Trademark Trial and Appeal Board (TTAB) has expanded the understanding of what constitutes a “service” under U.S. trademark law. In the case of Blizzard Entertainment, Inc. v. Ava Labs, Inc., the TTAB ruled that operating an online retail store exclusively selling one’s own branded products qualifies as a registrable service…